The hat that floats
The idea was created while the two founding members were on a fishing trip in Brazil. While on the fishing boat, a gust of wind blew Jonathan’s brand new hat off of his head, immediately sinking the hat to the bottom of the Amazon River. The men commented on how nice it would have been if the hat had floated on the surface of the river. They began to wonder if this floating technology had even been introduced to the hat world. Alas, Boiar was born.
“For Outdoorsmen by Outdoorsmen”.